Unlikely Gems

Unlikely Gems is a video series on Instagram that explores a place and celebrates its unique characteristics.  Routinely highlighting things that aren't often celebrated, Unlikely Gems offers a refreshing and unique perspective with a sense of humor.  

Beginning in 2021 in Nevada County, Unlikely Gems is an art project created by Jess Riegel with the help of Kira Greene. Its been called: "niche tourism," and "The rebirth of California's Gold" (referencing the 90s iconic PBS video series California's Gold, with Huell Howser). Instagram account @nowhere.in.america describes the series as such: "It's sort of like if an alien tried being a news reporter, but had no comprehension of what is important to humans."